Fashion has now become a necessity of life not at the universal level but also in progressing countries like Pakistan. In the past two decades, Pakistani people got high awareness about how they look. This awareness made possible with the trend of social media. In Pakistan, social media has a big role in this line. People see and follow the upcoming trends. Especially Pakistani girls think if they do not follow the trends they can’t survive in society. Hundreds of fashion brands have been introduced in Pakistan which helps people to make update their selves. This word brand has shaken the Pakistani society and people want to wear branded clothing to maintain their status in society. Sometimes this brand word makes less confident to Pakistani average families and poor families if they can’t afford branded things which made a big gap in the upper class and middle-class families. At this time with the high demand for fashion above hundreds of fashion brands has been introduced which producing high-quality stuff.
Pakistan’s top fashion designers help people a lot to aware of how to dress up. They organize fashion weeks where the latest fashion dresses show to fashion lovers. These fashion designers include HSY, Deepak Perwani, Maria b, Sana & Safinaz and many other big names in the fashion industry of Pakistan. Television and drama industry also have some participation in the present change in society. Popular brands for girls fashion are Maria b, Sana safinaz, Khaadi, Limelight and Nishat. Brands for men fashion include Outfitters, Junaid Jamshed, Amir Adnan and Alkaram. These brands and fashion designers organize fashion weeks and exhibitions at national and international levels.
Pakistani cultural dress is Shalwar Qameez and Pakistani fashion trends still around shalwar qameez with different styles. Pakistani girls look prettier while wearing up their cultural dress in casual life. On weddings and other parties, girls like to wear lehnga choli, Sharara and garara and sometimes saree. Muslim Bridals wear up red lehnga on their special day and grooms wear up sherwani. These Pakistani cultures not changed yet from 1947 when Pakistan came in to being. In the fashion line, if we talk about boys and their fashion while living in Pakistan, it is more interesting. From last few years, boys get high awareness of fashion. They become more conscious about their dressing, show collection and hairstyling.
Fashion is also very important for the successful life in Pakistan. It helps you to aware of what’s going on in society and make a sense of good and bad and give a sense of what you should wear upon what occasion accordingly. There are two categories of people in Pakistan bromides and sulphites. Only sulphite people can get success in their lives, which do some extraordinary they want a change and bring a change. While bromides only do the same things in their life they avoid changing their selves and they avoid competing the others. So be sulphite, do some extraordinary, up to date yourself with the latest fashion, bring good changes in yourself but never cross the limits and never forget your culture. Fashion is a good thing if you follow it in an appropriate way instead of following the culture of western countries.
Today above 50% in Pakistan who really follow fashion and keep their selves up to date with the latest trends. Other 50% have two categories some are those who want to update their selves but can’t do due to money shortage and few people who belong to a category have appropriate money but they don’t want to change their life and personality. But overall a big change which has been seen during the last five to six years in Pakistan which shows that Pakistan’s fashion industry will get high success in the coming years.
Although if we saw around the world there is no Muslim country which follows Islamic rules properly. Most of Pakistanis who update their selves with latest fashion don’t forget the limits. Most of Pakistani girls and boys follow fashion trends with reference to their culture that is the best things observed by the outsiders of Pakistan.