Eastern Clothing brands in Paksitan

Top 10 Best Eastern Clothing Brands in Pakistan for Females 2024

There’s the thing about fashion – trends are ever-evolving. You may never know which of the older wardrobe styles may become usable once again. Pakistan’s fashion industry is spontaneously renowned for a plethora of designers and brands making a name for it. Women love to shop as shopping is one of their favorite things for females. Especially the eastern dress demand is always higher in the country because of traditional and ethnical styled designs on lawn and winter dresses. However eastern clothing brands in Pakistan are also improving their existing articles with western fusion styles too. It’s exciting to see the use of colors, geometrical patterns, and Kurti designs that no one ever thought of fusing before!


Excited? So are we! It’s amazing how much our industry has evolved over time and therefore customers have more options online as well as in the form of physical stores. This blog highlights the top eastern clothing brands you will fall in love with for every seasonal trend.

Celina.pk Eastern Wear


Celina is among the top favorite online eastern clothing brands in Pakistan designed to provide comfort in everyday wear. What we love most about this brand is the unique monotone color choices with sophisticated embroidery patterns.

Popular articles on their Instagram page and official website are two-piece suits in unstitched and stitched categories. The price range for every article is quite nominal thus making it an affordable eastern brand.

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When we talk about eastern wear name that first comes to our mind is Junaid Jumashed referred as J.Brand name is known due to its high-quality fabric and elegant wear stitched according to Islamic women. Brand was established in 2002 in order to revive the country’s cultural heritage Shalwar Kameez. With the passage of time soon it became one of the most famous and recognizable clothing brands in South East Asia in the line of providing the best eastern wear.

Now their outlets are Available in many countries including the UK, Australia, Canada, New Zealand, UAE, Qatar etc.

Limelight Eastern Collection


Yes, Limelight is one of my favorite brands, and most of the time I love to wear the limelight due to its unique print and high-quality stuff. Limelight was introduced in 2010 in order to provide its customers with high-quality products in an affordable price range. They offer eastern wear for every age kids to women of all ages. They offer stitched unstitched collections at affordable prices, and their positive rating goes up and up mush vastly.

Charizma Eastern Wear


Charizma is one of the top-rated brands loved by those who love eastern dressing. They started their journey in 2012 and went up and up with their updated collection. “House of Charizma” was conceived as an embroidery-powered brand in the eastern wear along with artful quality embroideries. Glamour and comfort are their topmost priorities. High-end fashion brands offer all types of collections including unstitched and stitched collections. 

Khaadi Eastern Wear


Khaadi is also one of the favorite brands among women. They offer special artwork design that was their origin. It is popular and one of the old Pakistani eastern wear brands. Their collection is available at reasonable prices. They offer eastern wear including single shirts, 2-piece, and 3-piece suits. Their outlets are available in almost all cities of Pakistan plus and many other countries including UAE, Saudi Arabia and UK.

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Sana Safinaz Eastern Wear


It’s a popular name in the fashion industry dedicated to the female demographics of the country and worldwide too. The unique selling point of these brands is their simple cuts and yet appeal to the customer. The sleep appearance styling in formal, casual, and bridal wear is highly appreciated by the critics and the modern women of Pakistan.

Their collection features Muzlin lawn with limited featuring articles that are quickly sold! The creations under this brand house reflect the colors and culture of the East.

Gul Ahmed Eastern Wear


One of the oldest eastern clothing brands in Pakistan has been popular for its authentic premium lawn. Their eastern dresses are a mirage of traditional colors, designs, and embroideries. You can buy formal wear and casual wear outfits at affordable prices. The good news is they also cater to the male audience and therefore offer kurtas and shalwar kameez for men too. Besides for women, they offer a featured collection of elegant lawn 2-piece suits to 3-piece suits for all seasonal wear. Their collections are booming with reliability and have set a benchmark for new brands.

Agha Noor Eastern Wear

agha noor

The fastest-selling eastern clothing brand ever, Agha Noor has won the hearts of thousands of its customers for pure traditional wear. Unlike other popular brands, they only offer a variety of Kurtis, shirts with dupattas, and formal and semi-formal custom-made dresses.

Due to its high popularity, every new article is sold within a day! The collection is available for a short span of time, prices are affordable too. For custom, and event dresses their best outlet is located in Karachi while for semi-formal dresses to casual seasonal wear dresses are available on MM Alam Road, and Emporium Mall in Lahore.

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Beechtree Eastern Wear


What can I say, it’s a favorite brand in terms of ethnic and yet modern fusion design in eastern dresses! Beechtree has inspired several teenagers to come out of their shells and experiment confidently with their two-piece wear, especially in winter. The designs are mostly following geometrical patterns with minimal embroideries and powerful entry of colors. Their dresses can be styled with stitched trousers and scarves as accessories.

The most popular choice among women is the luxury pret available in a two-piece (Shirt and dupatta) or shirt and trousers. Plus, an unstitched two-piece and three-piece collection is also available.



Quite a trendy but street-smart apparel brand for men and women, it created among the younger audience. It’s a huge contrast to the eastern dresses named ethnic by outfitters that people usually wear, making it an iconic brand in terms of quality, price ranges, and versatility. It was founded in 2008 and is now a truly global player. Popular articles include sweatshirts, denim, hoodies, accessories, shirts, jackets, and a lot more. Even mothers of little munchkins will find adorable articles.

If you ever had a chance to buy from any of these top clothing brands in Pakistan then share your shopping experience with us in the comment section.

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