Top 10 Clothing Brands in Bhutan

Bhutan is a country known for its rich culture and traditional attire. Bhutan has a distinctive traditional dress that is widely worn by the Bhutanese people. The traditional attire varies for men and women: The traditional dress for Bhutanese men is called “Gho.” It consists of a knee-length robe that is wrapped around the body and secured with a belt. The traditional dress for Bhutanese women is called “Kira.” The Kira is typically made of hand-woven fabric with intricate patterns. It is worn with a long-sleeved blouse called “wonju” underneath, and a short jacket called “tego” is often worn over the Kira.

While the fashion industry in Bhutan is not as prominent as in some other countries, there are still a few local clothing brands that have gained recognition. Here we are going to ahRE WITH YOU tOP 10 clothing brands in Bhutan that were known at the time:

She Bhutan

is a well-known clothing brand in Bhutan that specializes in traditional Bhutanese attire, particularly for women. The brand is recognized for its craftsmanship and attention to detail in producing traditional Bhutanese clothing.

She Bhtan offers a range of clothing options for women, with a focus on the national dress of Bhutan known as the “Kira.” They offer jackets typically made from intricately woven fabric, often featuring vibrant colors and intricate patterns.


Yishion is an international fashion brand that originated in Singapur and has expanded globally. It specializes in affordable, trendy clothing for men and women, targeting a youthful demographic. However, if there is a specific Yishion store or brand presence in Bhutan. The brand creates traditional weaving techniques and designs specific to Bhutanese culture.

Forever 18

Forever 18 is a clothing brand based in Bhutan that offers a range of traditional and contemporary clothing options. The brand is known for its fusion of traditional Bhutanese patterns and designs with modern styles, creating unique and fashionable garments.

The brand incorporates elements of Bhutanese heritage and culture into its clothing, showcasing the rich textile traditions of the country. Their collections may include dresses, jackets, skirts, blouses, and accessories that feature traditional Bhutanese motifs and craftsmanship.

United Colors of Benetton

United Colors of Benetton is an internationally recognized clothing brand that originated in Italy. It is known for its vibrant and colorful designs, as well as its commitment to social issues and diversity. The brand offers a wide range of clothing for men, women, and children, including apparel, accessories, and footwear.

While United Colors of Benetton has a global presence, including many stores in different countries, including some in neighboring countries of Bhutan.

Norlha Fashion

A top Bhutan-based clothing brand established in 2007, Norlha is the Tibetan Plateau’s first yak khullu atelier. Their luxury products are handcrafted by former nomads, who have spun, woven, and felt for generations. They believe in balancing modern technology and traditional knowledge to create sustainable, lasting, beautiful pieces while supporting their local community.


A Complete Readymade Clothing Store to Update Your Fashion. Available For All WOMEN, MEN, and KIDS. The brand emphasizes the use of high-quality fabrics and pays attention to detail in their designs. Norling aims to promote Bhutanese textiles and support local artisans while providing stylish and comfortable clothing options for women.

Goenzang Sales

Goen-Zang literally means Quality Garments a clothing store in Bhutan. They are committed to offering quality products at the best prices.

They deliver stylish, comfortable, and fashionable clothing right to your doorstep! Our Bhutanese-owned shop is passionate about showcasing a unique blend of classic, modern, and traditional fashion.

Dress-up Store

Dress up store offers a range of Clothing for women especially. their collection includes long and short skirts, t-shirts, and printed suits. Their retail outlet is located at Druk Shopping Complex, Bhutan.

Pamo Sales

Pamo Sales based in Thimphu, Bhutan offers a variety of items of clothing as well as home furnishings. The brand emphasizes the preservation of Bhutanese heritage and aims to showcase the beauty of Bhutanese textiles through its clothing.

Taag Chuk Boutique

Taagg Chuk boutique based in Bhutan offers high-quality international brands from all over the world including H&M and Zara. They promise to provide original products of the brand that you need.

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