Top 10 Fashion Brands of Pakistan 2024

Fashion is a part of everyone’s life no matter what is their age of that guy. Even if someone doesn’t follow the latest fashion trend or doesn’t make a change his/himself assumed to not living in life. So fashion becomes necessary to live in society.

In Pakistan people also follow fashion trends according to their choice. In the past two decades, Pakistani people have become aware of fashion and style. Pakistan’s top fashion designers including HSY, Nomi Ansari, Sana Safinaz, and many other fashion designers of Pakistan help people to intellect with the latest fashion trends. These brands offer a variety related to fashion including clothing, shoes, bags, and other accessories. Now you have no need to shop from different outlets choose the brand and get it from a single outlet.

Top 10 Fashion Brands of Pakistan


Nishat Linen

Nishat Linen is one of the largest Pakistani retailers based in Lahore Pakistan. NL is a well-equipped, modern-style fashion brand in Pakistan. They blend the eastern and western styles according to cultural values with the latest design and ideas. They offer a huge collection of Women’s clothing, Men clothing, Shoes, Kids’ collection, Accessories, Home Linen, and Bed Linen in one place. They are most famous for their outstanding ready-to-wear and unstitched clothes collection. It is assumed as one of the top-selling bran from the last few years and still, it is a demanding brand.  They serve in worldwide countries with a total of 69 outlets.



Khaadi is Pakistans well a famous brand working since 1998. Khaadi has a total of 46 of its outlets of which 17 outlets present in Pakistan and others are in Asia, Europe, Australia, America, Northern America, and the Middle East. Its founder and CEO is Shamoon Sultan. Its headquarter is present in Pakistan and the largest store outside Pakistan existing in Mirdiff City Center in Dubai. Khaadi offers an Unstitched, Ready to Wear, Kids collection, Accessories, and Home and Beauty products. They offer their products at their outlets plus at their online store. They provide free shipping on shopping above 2000 Pkr at their online store.

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Limelight started in 2010 with 55 outlets in different cities in Pakistan. Their unique limelight theme attracts everyone. Limelight is much popular among Pakistani people due to its unique prints and styling. They offer a huge collection of formal & casual wear, for women, kids, and men’s wear, bags, wraps, sleepwear, shoes, jewelry, and accessories. Limelight’s collection attracts due to its high quality and less cost which is the reason it got high popularity within a few years and is now at the top of most selling brands in Pakistan. They offer the latest monthly stock collection available at their outlets and online. They offer free shipping in Pakistan starting with a minimum purchase of 890 only.


Sapphire is a big name in the textile industry of Pakistan working since 2014. They offer stitched and unstitched ready-to-wear, western wear, men’s wear, kids’ collections, kids’ collections shoes, bags, and home accessories. They provide outclass design and high-class fabric that attracts everyone. Its stores are present in Lahore, Karachi, Islamabad, Faisalabad, Multan, Sialkot, Gujranwala, Bahawalpur, Mandi Bahauddin, Sheikhupura, Abbottabad, Swat, and Peshawar.

Junaid Jamshed (J.)

When we talk about Pakistani traditional wear J. is the top leading brand that provides Pakistani cultural dress shalwar kameez embellished with the latest embroidery, Gota Kinari, and Block Prints. J. brand was established in 2002 in order to provide cultural dress shalwar kameez dresses and now it becomes the complete apparel brand. Now it becomes much more popular not only in Pakistan but also in South East Asia. J. now has above one hundred outlets in Pakistan and 20 plus outlets in different countries including the UK, Australia, Canada, New Zealand, and UAE. They offer a huge variety of eastern wear of all ages for men and women, perfumes, footwear, and accessories.



Outfitters step in in the fashion industry of Pakistan in 2003 with their exclusive fashion trends. Outfitters provides a huge collection for women including Shirts T-Shirts, sweatshirts, Denim, Trousers, jumpsuits, skirts, Tights, Scarves, sweaters, Jackets, and Cape Shawls. They also offer an apparel collection also for men. They launched a collection for kids in 2008 as Outfitters Junior, concentrating on kids’ fashion. Outfitters have 60+ outlets in different cities of Pakistan and also offers free shipping at shopping of above 2500. This brand is much popular among teenagers. Its ethnic by outfitters collection is loved to wear among ladies.

Sana Safinaz

Sana Safinaz is one of the top fashion retailers in Pakistan based in Karachi. Sana Safinaz is producing the latest styles and exclusive prints in their clothing and also produces accessories including, jewelry, shoes, and many more. The business is owned by two friends Sana Hashwani and Safinaz Muneer in 1989 and they celebrated their silver jubilee in 2014. They serve in Pakistan as well as around the globe at 30 different locations. They offer a large variety of clothing and accessories representing a unique combination of eastern and western styles. Their products are also available at their online store at really affordable prices.

Al Karam

Alkaram is another big name in the fashion industry of Pakistan. Alkaram studio started in 2011 and now their 42 outlets are spread around the country. They offer a huge collection of premium quality clothes and accessories at discounted rates for men and women. They offer the most stylish, reliable, trending, and high-quality products for all ages from kids to mature personalities. You can check their latest collection at their online stores and visit their outlet near you. Their bed sheets are also much famous due to their high durability.

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Gul Ahmad Textile Mills Ltd is one of the top retailers in Pakistan. The company came into being in 1953 and made rapid progress since the time of its establishment. A big chain of its outlets presents in the country by the name of ideas by GulAhmad. They mostly produce Products Fabrics, bedding, yarn, apparel, and accessories. Their products are not used by the country but are also exported at a worldwide level. Now more than 100 outlets are present in the country with wide products ranging from home accessories to fashion clothing.


Stylo is a Pakistan-based fashion brand most famous for making ladies’ shoes. Stylo originated from Anarkali Bazar Lahore in 1974. They offer a large variety of shoes, ready-to-wear collections, bags, jewelry, and other accessories. They also offer shoes for babies and kids. Now Stylo has been spread over the country with a total of 140 outlets in small and big cities of Pakistan. It is not expanded to other countries but in Pakistan, it is loved to buy due to the high durability of its products.


Mentioned above are top fashion brands in Pakistan do offer the latest trendy clothing, just like fashion brands in other countries. Pakistani fashion brands often draw inspiration from both traditional and modern designs, and their collections can feature a wide range of styles, from traditional clothing to contemporary fashion. To stay up-to-date with the latest trends, you may want to check out the websites or social media pages of popular fashion brands in Pakistan or visit their physical stores.

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