Zellbury is a Pakistani clothing brand that offers a wide range of apparel for women, men, and kids. The brand is known for its trendy and fashionable designs that cater to the modern Pakistani audience.
About Zellbury Brand
Zellbury’s product range includes ethnic wear, western wear, fusion wear, and accessories such as shoes, bags, and jewelry. The brand uses high-quality fabrics and materials to ensure that its products are comfortable and durable. Zellbury has several stores across Pakistan, and its products are also available for purchase online through its website and other e-commerce platforms.
The retailer worked with Clare.AI’s WATI, a software-as-a-service platform that enables customer service agents to respond to inquiries via WhatsApp without requiring any coding experience or additional training. The retailer launched its WhatsApp services in June 2020 and made the announcement via its website, Facebook Page, and email newsletter.
Customers could use the brand’s WhatsApp services to resolve queries regarding product order status, refunds, and cancellations; lodge complaints; check for product availability; and to obtain price and store location information. People usually received quick responses to their questions, with human agents intervening only when the automated digital assistant took too long to respond.
With WhatsApp and Clare.AI, Zellbury provided round-the-clock customer service and was able to promote its customer service agents to managers whose primary job is now to ensure people are satisfied with their shopping experience.